This is from David Gianatasio at Adweek:The city of love is ... surprise! San Antonio, Texas! I always thought it was Paris. And not Paris, Texas, either. Scorpions and ZZ Top (the band in one case, but not the other) spring to mind on those rare occasions when I ponder the Lone Star State.
But a press release from Bromley Associates set me straight. There’s a new campaign about all the things there are to love in San Antonio, but it will remain largely under wraps until Feb. 14. “We’ve already begun running teasers in the media and via direct mail, so it’s the campaign name and logo that are embargoed.” Fair enough. We won’t print the logo or divulge the slogan, though if some clever reader figures it out, well, that’s just the luck of the draw. Think Texas ... love ... Valentine’s Day.
No doubt, there's lots to love down here in my hometown of San Antonio, but as far as slogans go, you simply can't beat 'Keep San Antonio Lame". Or as my buddy Carlos Zapata put it in his letter to the editor of the San Antonio Current:
Let’s face it, San Antonio is a BIG small town. I think John Lisle of 99.5 KISS FM put it best when he described San Antonio as, “the Barney Fife of metropolitan cities - we have a gun, we just don’t have any bullets.” I really do enjoy reading the Current and being in the advertising business; I think that it is a very good source for advertisers. But come on, I think you need to forget where you live. Just embrace San Antonio and its lameness and stop wishing it were something else. If you need cool, head up to Austin. Embrace San Antonio and our choices without judgment. Keep Austin Weird and please KEEP SAN ANTONIO LAME!
Right on Carlos. And while we're at it, why not crank up our jingle, thi perfect S.A. tune from local rockers Speeder, as our anthem in every bar and nightspot in town at the stroke of midnight, every night:
Hey San Antonio!Have a great weekend and Keep San Antonio Lame!
That's Right,
HMK
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