Mastercard

Mastercard's got a new name, Mastercard Worldwide. Not to mention a complete rebranding and well, uh, what the hell?

Is it just me or is the middle circle off center? And what were they thinking by dropping the crisp and clean interlocking circles - the core essence of their mark?

Wow. The more I study this I can only wonder... Did they really think that by adding more circles and gradients it would make it's once instantly recognizable logo better? Dang. This is just flat out lame.

Somebody over at Mastercard needs to Google restraint...

Details on the de-evolution over at: Mastercard Brand Center

That's Right,

HMK

Once again, thanks to Freddy.

Ten Habits of Incompetent Managers

How do you identify the members of your team that could sink it?

Thanks to Margaret Heffernan and Fast Company here's an expert's tips on some of the signs you should look for.

One of my favorite warning signs, which seems like a no-brianer but makes perfect sense, is also something one should seriously consider whether you're looking to work for or hiring an agency.

Inability to hire former employees: I hired a head of sales once with (apparently) a luminous reputation. But, as we staffed up, he never attracted any candidates from his old company. He’d worked in sales for twenty years -- hadn’t he mentored anyone who’d want to work with him again? Every good manager has alumni, eager to join the team again; if they don’t, smell a rat.

To me, it's really all about relationships. One of the things I'm most proud of is the fact that I'm still working on various projects with folks I've known and trusted for over twenty years.

Check out the whole article over at
Fast Company.

That's Right,

HMK