Ouch! This almost hurts my eyes... This is the Ouchi Illusion, a contemporary variation on the Ouchi pattern, by Kitaoka.
Scientific America has an awesome article on how art and neuroscience combine in creating fascinating examples of illusory motion. Check it out: Art as Visual Research: 12 Examples of Kinetic Illusions in Op Art by Susana Martinez-Conde and Stephen L. Macknik.
That's Right,
HMK
Thanks to Design Observer.
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