Tuesday, June 13, 2006

Lorem Ipsum



Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Excepteur sint Lorem Ipsum

Duis Aute,

HMK

Monday, June 12, 2006

Blink!


Clear Channel is discussing the idea of one-second radio spots with marketers and media buyers. Blinks are one-second commercials.

The real value of the Blinks, as they are being called, may be in the publicity they can generate. After all, you're already reading an article about them, and the short spots are only in the concept stage.

The radio giant, however, says it didn't think up Blinks as a promotional stunt. "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising" said Jim Cook, senior VP-creative for Clear Channel Radio.

Audio Mnemonics
The Blinks could be used in a number of ways. Clear Channel's Creative Services Group crafted a demonstration spot using the McDonald's jingle, minus the "I'm lovin' it" language, and placed it between one hip-hop song and another. The group also created a Blink for BMW's Mini Cooper with a horn honking and man's voice saying "Mini," and placed it before miniaturized news reports. (Neither marketer has a deal with Clear Channel for Blinks.) Other audio mnemonics that could use Blinks are the Intel chime and the NBC bells.

Jim Gaither, director-broadcast at Richards Group, has been in conversation with Clear Channel about three-second spots. "It's not building a brand; it's refreshing a brand," he said, adding: "You can't use a one-second campaign for something that generally has not been advertised before."

Frequency Needed
You also need frequency, because if you just hear a sound and nothing else, the message is going to have to be driven into the consumer, Mr. Gaither said. It's also best suited to a marketer's core customer, because those are the people for whom the Blink will have the most impact, he said. Mr. Gaither said he doesn't think he has a marketer at the moment that perfectly fits the bill.

But would marketers want to be so brief? Andrew Goldstein, instructor of a broadcast-media-writing course at the Miami Ad School and a copywriter at Zimmerman Advertising, isn't convinced national advertisers would want a sound effect thrown into the programming. "You're not going to know it's connected to the brand, and it's going to lose its value," he said.

Lauren Russo, managing director-local radio at Horizon Media, said, "I can't see any advertiser, any agency paying for a spot that's one second." If Clear Channel came to her to buy the ads, she wouldn't be interested. "If they want to throw it in at no charge, I don't think we would say no," she said, but, "I just don't see how you can communicate anything in that little time period." Clear Channel said it hasn't decided on pricing and package information, but Mr. Gaither estimates that the time may be sold at a 200% to 300% increase on what one-thirtieth of a 30-second spot might cost.

Hard To Verify
And when it comes to verifying that the spot ran, there could be a problem. TNS Media Intelligence can track broadcast spots that are five-seconds or more in length, with the possibility of tracking three-second spots with some development, said Richard Radzik, VP-broadcast verification services at TNS Media Intelligence.

In the late 1990s, Cramer-Krasselt, a Chicago-based independent ad agency, did a one-second TV spot for Master Lock in which a padlock is shot with a bullet in front of a bull's-eye. The image of a high-powered rifle shooting through a Master Lock padlock had been on the Super Bowl for many years and was an icon before the one-second spot aired.
The media buy was small, as most major networks weren't equipped to handle a one-second ad, but the PR and publicity were worth millions of dollars, said John Melamed, exec VP at Cramer-Krasselt.

The big PR boon, however, may be for Clear Channel. "This is a way for Clear Channel to get more news," Mr. Gaither said. "I don't think you're going to see any kind of mass exodus from traditional 30- and 60-second radio advertising to people doing one-second spots. You're going to get a dozen people that it makes a lot of sense for ... and we'll call it a day, and Clear Channel will be the ones that were out there doing it first."

Thanks to Willow Duttge at Ad Age and SharkThang.



That's Right,

HMK

Friday, June 02, 2006

Dutch Tub



So, what's the biggest hassle with hot tubs? They pretty much have to stay in one place. The Dutchtub is a portable hot tub that warms its water by way of connected outer pipes that coil around a fire basket, letting a natural fire do the work of warming the water all the way up to 113 degrees Fahrenheit.

It also features a wine bottle holder with space for ice to keep your bubbly cool while you stay warm in the water. With optional BBQ, chimney, and trailer accessories, this would be sweet to bring to Big Bend next time we go camping!

Check out the Dutch Tub!

That's Right,

HMK

Tuesday, May 30, 2006

Now That's What I'm Talkin' About!

Speck Products has announced the SpeckTone Retro, a new iPod speaker system with some vintage Tiki Roomesque styling.

“SpeckTone Retro looks like nothing you’ve seen for the iPod. The clean lines and nostalgic elegance of 1950’s style makes a statement without replicating or competing with the modern, sleek look of the iPod itself,” says Speck. The $150 speaker system features a top-mounting iPod dock, 28 watt output, a 4” subwoofer and two 3” drivers, and support for 4G and 5G iPods, the iPod nano and iPod mini. SpeckTone Retro’s all-wood speaker cabinet is available in three high-gloss lacquered finishes—green/brown, black/black and white/silver. It will begin shipping in June.

Go Speck Products!

That's Right,

HMK

Wednesday, May 24, 2006

Seduced By Packaging?


Growing up with 5 younger brothers you'ld think that I got all the new stuff like clothes, shoes, toys and whatever while my brothers got stuck with the hand-me-downs, right? In reality, more times than not, I ended up with the dregs of my frugal parents friends and secondhand stores.

Until I was about 30 or so, breaking the shrink wrap on a new album bought with my paper route money or a piece of stereo gear from my table waiting tips was the closest I'd come to experiencing that mystical euphoria one must feel from that first wiff of that new car smell or anything else for that matter. (I'm currently driving a 94 Altima I bought used in 1995 and my two previous rides were my 1966 convertible VW Bug and a sweet 1969 short bed Chevy stepside truck.

That's probably why to this very day the thrill and ritual of opening something new makes me feel like an 8 year old on Christmas morning. With that said, and for numerous aesthetic and geeky design reasons, I'm sure you'll understand why I''m totally digging Unboxing.


That's Right,

HMK

Tuesday, May 23, 2006

Planet Claire Revisited


Some say shes from Mars or one of the seven stars that shine after 3:30 in the morning. But she isn't! Check out the amazing Real Time Satellite Tracking Here!

Monday, May 22, 2006

Download A Camera!


The good folks over at Linatree invite you to download, print, cut and build your pinhole.

A pinhole is a camera that uses a very small hole, as if made by a pin instead of a lens, for light to enter and form an image on the film or other light-sensitive medium.

Just download your next camera right here!

That's Right!

HMK

Friday, May 19, 2006

New Manhattan Apple Store


Open 24/7/365. Sweet - now we can schedule nocturnal Genius Bar visits...

That's Right,

HMK

Thursday, May 18, 2006

Big Weenie Roaster


This hot dog roaster has an oak handle and is available in a variety of life-like colors. It can be conveniently hung by its rope strap, too. Get this ballsy gag gift on eBay for $14.99.

That's Right,

HMK

Monday, May 15, 2006

Tango Spoof


Check out this awesome spoof of the Sony Bravia spot. Made for Tango by Clemmow Hornby Inge.

That's Right,

HMK

Thanks to adhunt.blogspot.com

Sunday, May 14, 2006

Avoiding Office Politics

Considering the source, you may just want to skip right past this post, since I’ve only paid attention to political maneueverings long enough to learn how to avoid them. I’m not much of a political player at work. A few years (and positions) ago, an older colleague of mine was regularly berating me (in a caring way) for not paying attention to the political process at work. I just didn’t have the stomach for it. Still don’t. Sometimes to my detriment, actually. But I’m cool with that–at least I can sleep at night. And I mean that literally. The craziest stuff will keep me awake, so staying non-political, at the very least, is a surefire way to ensure better sleep. I assume that folks who are political at work also sleep well…they just have a higher craziness tolerance than me.

The Why
The primary reason that I stay apolitical is that it takes up too much space and time, and I’ve already got enough things to worry about. Plus, I don’t get the sense that being political would appreciably contribute to my overall efficiency or productivity. So I stay out of it.

The How
This is both simple and sublime. I strive to just be me. Here’s how, deconstructed and in no particular order:

Wear No Mask.
By “mask” I mean those identities that we assume in order to fit in better, feel more comfortable in a situation, or get people to loosen up around us. I don’t do it. Some folks think it’s a good idea to change like a chameleon to suit the situation. I think that’s a recipe for disaster. I try to be me, all the time. The guy that walks into your office is the same guy that walks into your colleague or boss’s office. What you see is what you get. One face, no mask.

Be Transparent.
Not invisible, just without guise. All my agendas are clearly visible. You want to know what I think? I’ll tell you. The words I say might make one or both of us uncomfortable, but I’ll do my best to soften them without diluting their truth.

Flex & Bend.
Rigidity is a sign of rigor mortis. I strive to be flexible and willing to hear opposing points of view. Defending a lame position for any reason is, well, lame. I don’t assume I’m the smartest person in the room, and I generally take the opinions of others at face value (this is where being apolitical can be painful, but only in the short term).

Listen To ‘Em.
This helps with the flex and it helps with the ‘no mask’ thing. I'm learning to really listen twice as much as I talk. It’s hard to do if you’re unwilling to be transformed.

Park The Ego.
This is a difficult one (and probably is for everyone), but it’s essential for me. When my ego gets wrapped up in the work, it’s too easy to start defending those lame positions mentioned earlier.

Forget The Empire.
I don’t want to be an empire builder. I’ve got my responsibilities and I attend to them. If I acquire an empire, I’ll probably never notice.

No Gossip.
I fail too often at this one. Gossip is talking about stuff that you haven’t confirmed as true. Unfortunately I slip into gossip mode too often, and I think it’s because I’m so willing to talk things out. Though censorship is a sign of politics, ironically a little greater control over the internal censor is probably well advised.

Focus On It.
What’s the business issue at hand? Focus on it. The key is to be sure I’m not being myopic about the issue I’m focusing on. Sometimes the issue is broader than my current focus.

Apologize Later.
As opposed to asking permission first. This is really just a corollary, but the willingness to act first instead of asking permission sometimes helps me avoid other people’s political quagmires.

All of the above is really what I do. I think it’s just a tad ironic that I have a plan to avoid being political, but my plan basically boils down to being consistently authentic. Seems to work pretty well.

With thanks and gratitude to the folks at www.slackermanager.com

Thursday, May 11, 2006

Sci-Fi VW ?


At first glance these two photos of the Volkswagen's storage facility in Wolfsburg, Germany, looks like an artist's rendition of some sort of science fiction movie. It's not. This is an actual 20-story car tower that takes up just 20% of the space of a conventional parking garage handling the same number of vehicles. Volkswagen uses the facility in a showy delivery process for its new-car customers:

"In a fully automated procedure, your new car is brought down to you from one of the 20-story Car Towers. Large signboards in the Customer Center show you when your turn has come. Then, you're handed the keys, your picture is taken, the glass doors open and your brand-new car appears. You're all set to go."

Not only does it save space, but the storage facility's automated elevator system is able to retrieve cars much quicker than a potentially-careless human parking lot attendant.

That's Right,

HMK

Wednesday, May 10, 2006

Behind The Scenes


Here's a behind the scene look at The Making Of The Be Yourself Campaign we're working on for the South Padre Island CVB.

That's Right,

HMK

Tuesday, May 02, 2006

Apple Site 2001

Found a nice screen shot of the Apple 2001 Site at Leander Kahney's awesome Cult Of Mac site.

Dig the spinning First iPod

That's Right,

HMK

Sunday, April 23, 2006

Choice Tables


Ok, it'll be 2 years in October since we last went to Europe. It's time to start contacting the rest of our Bohemian Jet Set buddies and talk about heading back to Nice.

Here's a cool little primer of Riviera Restaurants for Us Regular Folk

IT'S hard not to think of the CĂ´te d'Azur as synonymous with wealth and glamour. All you need to do is mention Monaco or St.-Jean-Cap-Ferrat and most of us feel out of our league.

It's no surprise, then, that along the Riviera, starred and pricey Michelin restaurants are all over the place. They're also predictable: the ones that get the most attention are those that adhere to national standards, even if among their features are price gouging and ill-tempered service.

Often lost in the shuffle are the local mom-and-pop joints where the food is indigenous, far cheaper, and frequently more intriguing. For less than the cost of parking at some places on Cap Ferrat, you can eat an unforgettable lunch or dinner at a place that reminds you that you're in coastal Provence and not closeted away in some temple of gastronomy.

From Villefranche-sur-Mer to Menton on the Italian border, much of the cuisine has remained unchanged for centuries. It's based on olive oil, lemons, vegetables(especially artichokes, zucchini, eggplant and tomatoes), beans, local fish and inexpensive meats. If you see thick steaks, dairy or fancy desserts (Menton's magnificent tarte au citron is the exception), you're not eating local.

For a good sampler of budget Mediterranean, start in Villefranche-sur-Mer, just east of Nice. The ancient port whose wharves are dotted with restaurants, is especially pleasant on those days when the cruise ships are not in, and makes for a wonderful stop on a driving tour.

My favorite spot there is Calypso, which features rustic seafood dishes, a rooftop bar (open summer evenings only; it's way too hot up there on sunny days, and too cool — by local standards — at other times), and a great waterside location, next to a chapel decorated by Jean Cocteau.

The food, which ranges from pizza to things more interesting, is nicely done: the seafood salad and the pasta with seafood both star octopus, a locally revered fish. Mediterranean prawns with garlic and parsley, or the risotto with prawns, couldn't be more straightforward, but have a clean, fresh flavor. The swordfish with green sauce is worth trying and the loup de mer (which translates as wolf fish but is in fact a kind of sea bass) is perfectly grilled.

It's impossible to drive the Riviera without at least a peek up into the hills, and once you're up there, it's almost certain you'll stop at Eze, the walled village perched above the sea. The terrace at Nid d'Aigle (The Eagle's Nest) is a good option, especially if you're interested in eating honest food in the heart of the old town, just below the lovely exotic garden, in the shade of a hundreds-year-old mulberry tree. Doesn't sound too bad, does it?

Food-wise and cost-wise, however, the better choice is the Bistrot Loumiri, right at the entrance to town. There's a pleasant enough interior and a small terrace (viewless, it should be noted, but if you're going to walk through town anyway, that doesn't matter so much), and the inexpensive and very good prix fixe menus are attractive. Start with petits farcis (stuffed vegetables) or roast peppers or the octopus salad and continue with any of the appealing second courses: grilled lamb, tagliatelle daube (a rich meat sauce), osso bucco, squid in its ink, or sardines escabeche.

I try to skip Monaco — to most visitors a seaside shopping mall with a casino — but the sliver of French coast on the other side is a magnificent stretch. Menton is among the most beautiful towns on the coast: sunny and lemon-filled, with striking views of sea and mountains. If the food on the Riviera in general is Italian in feel, in Menton it is even more so (you can walk to Italy from the east side of town).

At the moorings on the Quai Gordon Bennett is Restaurant au Pistou, and it's a good place, equivalent to Calypso in Villefranche. Just a couple of blocks away, though, is the slightly anomalous Carnival, where you can sit in the attractive interior or on the tidy enclosed patio. This is a notch more expensive than most of the other places mentioned here (someone has to pay for the waiter's tux!), but on two separate visits, the food was not only competent but intriguing (and I should note that there is a daily menu for 16 euros). For example, artichoke ravioli with squid were delicious, as was a simply grilled loup de mer with fennel — a classic combination, as fennel grows wild in the area — and local red shrimp with small vegetables.

Once in Menton, it would be a shame not to pay a visit to the pastry shop La Cigale (back in the town center, near the casino) for a slice of tarte au citron (2.80 euros), a local specialty that is best when made with local lemons, as this version is. The pĂ¢te de citron, made using fruit from the owner's garden, is also just about incomparable.

Roquebrune, which is just down the road to the west, is not quite as impressive as Menton, but it does have a quiet stretch of beach and some lovely walking routes, especially on the little peninsula called Roquebrune Cap-Martin. There, just off the beach where the land begins to jut out, you'll find the oddly named Piccadilly, a quirky place that would appear to be designed for visiting Britons (the menu design is based on the London tube map) but caters almost exclusively to locals.

The daily prix fixe menu is bistrolike: The mussels are super, cooked with onions and herbs and served with credible frites, and the daily meat dishes seem equally so; on my last visit I was served slices of roast veal, with potatoes campagne (which just means cooked in a pan) and delicious zucchini with Parmesan. The service is also shockingly friendly, another reminder you're not in a one-star Michelin.

Restaurants

To call these restaurants from America, dial 33-4 first; in France, dial 04. Unless specified, prices are for three courses, with tax and tip, but not wine.

Calypso, 2 Quai Amiral Courbet, Villefranche-sur-Mer; 93-01-96-73 ; 40 euros.

Bistrot Loumiri, Avenue du Jardin Exotique, Eze; 93-41-16-42; the prix fixe menus are 16 and 24 euros.

Carnival, 29, quai de Monléon, Menton; 93-35-99-95; 25 euros.

Le Picadilly, 16, avenue François de Monléon, Roquebrune; 93-35-87-16; the daily prix fixe menu is 18.50 euros, with a quarter-liter of wine.


Thanks to Mark Bittman at The New York Times Company

Tiki Bongo: Guitarnage

Removed because I realized it pretty much sucked...

My Bad.

Sorry if you wasted any time.

HMK

Friday, April 21, 2006

Bullet Points Can Kill


The dangerous illusion of agreement that occurs when people agree over bullet points instead of sketches, specific directions and solid ideas.

That's Right,

HMK

Thanks to Ryan at 37 Signals.

Thursday, April 20, 2006

The Philippine Comics Art Museum


This awesome image is by Philippine artist Jesse Santos. Click it to check out the detail.

Not sure which I dig more - his art or his hair.


Lots more killer eye candy over at the The Philippine Comics Art Museum.

That's Right,

HMK