All of these non-latin based, seemingly nonsensical names for brands nowadays just make me chuckle. I mean, where do they come from and can we please see the list of the names that didn't make the cut?
Stuff like BRAVIA, AQUOS, NEXIUM, etc. What the hell?
Each one always sounds like it could either be one of 3 things:
A) A New Technology company, B) A New Drug or 3) a new Star Trek character...
Anyway. Have you ever wondered why certain brands always seem to be present in some back area of your mind, so that you'd only have to see the name and there's an image inside your head?
Bop on over to PingMag and read about 'Verbal Identity' expert Scott Milano as he explains why the sound of a brand name is so important.
That's Right,
HMK
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