A Game Of Evolution

This photo really says it all, don't you think?

Paul Rand on the Play Instinct:

Q: You design as though you were playing a game or piecing together a puzzle. Why don’t you just settle on a formula and follow it through to its logical conclusion?

A: There are no formulas in creative work. I do many variations, which is a question of curiosity. I arrive at many different configurations-some just slight variations, others more radical-of an original idea. It is a game of evolution.

Paul Rand was America’s leading modern graphic designer in the disciplines of advertising, book, and corporate design. He studied at Parsons School of Design, Pratt Institute, and the Art Students League, all in New York City, but was primarily self-taught in the ways of modernism.

Do yourself (and your clients) a favor and read the rest of Play Instinct, originally published in Steven Heller's “Design Dialogues”, Allworth Press, 1998.

Have a great weekend.

That's Right,

HMK

Thanks to the folks at: paul-rand.com.