MassArt Redesign

My Alma Matter, MassArt, the 135-year-old institution in Boston has the proud distinction of being both the first and only independent public college of art in the United States, and the first art school to grant a degree.

Working with brand consultancy Minelli, Inc., MassArt, engaged in an eighteen-month-long planning and assessment process that resulted in a strategic marketing plan that aimed to raise the institution's profile, and one of the key elements to achieve this would be its identity. MassArt assembled a committee of faculty, staff, students, foundation directors, and trustees to oversee the project, who selected Moth Design — which features four MassArt alumni — out of seven design firms that responded to requests for proposal. With a new institution name, Massachusetts College of Art and Design (formally established in October of 2007), and a clear sense of renewal, MassArt established objectives for the new identity:

To present MassArt consistently and with confidence.

To represent a level of skill, quality, and creativity appropriate for a leading college of art and design.

To establish a visual signature that is distinct and recognizable as Massachusetts College of Art and Design.

To retain the significant brand equity in "MassArt" while firmly establishing the college's new formal name.

To reflect the energy and spirit of the individuals that comprise MassArt's diverse community.

This is actually the 4th logo for MassArt since my days back in the late 80's. Nice job!

That's Right,

HMK

Thanks to the smart folks at: Under Consideration.