Thursday, April 13, 2006

Happy Easter!

Ahem, Anthem?

I found this and I'm just not sure if it's a good or a bad thing. To me, I guess it all boils down to concept, execution and appropriatness... I'm thinking it might just be a joke...

Here's the deal as they describe it:

An eNthem, is a revolutionary new project, that's hoping it will change the business world forever!

A more narrow definition on an eNthem, would be - a Company Anthem, an Official Company Song.

It's not a secret, that each and every nation, has their own anthem! A national anthem, is a special song, that is the heart and sole of each and every nation. A song, that reflects nation's identity and everything the nation believes in, it's self, unity, devotion and loyalty, as well as expresses all the great values of the nation.

Well, just like each and every nation has an official national anthem, we believe, so should each and every company have an official eNthem!

Decide for yourself at the eNthem site...

Not sure if That's Right...


Not That Teddy!

Not Kennedy, but Roosevelt!

Some interesting ideas on Immigrants and being an
American via Theodore Roosevelt in 1907.

"In the first place, we should insist that if the immigrant who comes here in good faith becomes an American and assimilates himself to us, he shall be treated on an exact equality with everyone else, for it is an outrage to discriminate against any such man because of creed, or birthplace, or origin.

But this is predicated upon the person's becoming in every facet an
American, and nothing but an American...There can be
no divided allegiance here.

Any man who says he is an American, but something else also, isn't an American at all.

We have room for but one flag, the American flag. We have room for but one language here, and that is the English language, and we have room for but one sole loyalty and that is a loyalty to the American people."

Theodore Roosevelt 1907

Five Quick Questions

5 Quick Questions Answered by Kevin Farnham, CEO, Method

Kevin Farnham heads Method, a San Francisco-based design company that helps marketers cultivate interface-design innovation, a critical part of brand building. An interface is any time the consumer is experiencing the brand-specifically, screen-based interactions via smart phones, mobile phones, hand-held devices, TV set-top boxes and DVRs.

Define interface-design innovation.

What we're really looking at are the new ways in which companies can speak to consumers. What we're seeing is an incredible opportunity at the interface level. What comes along with that is the ability to tell stories, be emotive, be transparent.

Why should CMOs care about this?

It's an opportunity to upsell and cross-sell, an opportunity to provide great experiences for customers. There are financial implications and brand implications.

In what way is it a component of brand-building?

Like any other touch point, these interfaces are an opportunity for someone to have a brand impression. If you look at this in comparison to a brochure, these touch points have so much more potential to be more entertaining, visual, engaging.

Should all marketers create new interfaces to use to reach consumers?

They need to utilize design thinking even if they're not using outside consultancies. Bring the engineers, bring the marketers, bring the CEO, think about scenarios for your customers, think about who they are and what they need.

Do all interfaces lend themselves to good design? Cellphones? ATMs? Web sites?

Good design can be implemented in a lot of different ways. If you're FedEx, you want things that are incredibly catered to your workflow. There are other interfaces where the point is you want to let customers get the information they want ASAP.

Thanks to Ad Age