Thursday, February 21, 2008
The ever witty insaniacs over at Abduzeedo have a come up with a pretty cool Top 25 Best Band Logo list.
Nice job guys, but there are a few blaring omissions like Zeppelin, The New York Dolls and dude, you can't leave out Legs Diamond!
Kiss made it all the way to number 4 and The Beatles clocked in at 17.
I must say though, I totally agree with the top choice. But according to my bud Carlos Zapata, Angel should get the top spot.
What do you think? Check it out: Abduzeedo
If you're like me, and you've got way to many books, reference and ephemeral materials, you just gotta love this smart storage solution.
More info over at Levitate.
Thanks to Core 77 and Design Milk.
From the book The 22 Immutable Laws of Branding.
The power of a brand is inversely proportional to its scope.
A brand becomes stronger when you narrow its focus.
The birth of a brand is achieved with publicity, not advertising.
Once born, a brand needs advertising to stay healthy.
A brand should strive to own a word in the mind of the consumer.
The crucial ingredient in the success of any brand is its claim to authenticity.
Quality is important, but brands are not built on quality alone.
8. THE CATEGORY
A leading brand should promote the cateogry, not the brand.
9. THE NAME
In the long run a brand is nothing more than a name.
The easiest way to destroy a brand is to put its name on everything.
In order to build the category, a brand should welcome other brands.
12. THE GENERIC
One of the fastest routes to failure is giving a brand a generic name.
13. THE COMPANY
Brands are brands. Companies are companies. There is a difference.
What branding builds, subbranding can destroy.
There is a time and a place to launch a second brand.
A brand's logotype should be designed to fit the eyes. Both eyes.
A brand should use a color that is the opposite of its major competitor's.
There are no barriers to global branding. A brand should know no borders.
A brand is not built overnight. Success is measured in decades, not years.
Brands can be changed, but only infrequently and only very carefully.
No brand will live forever. Euthanasia is often the best solution.
The most important aspect of a brand is its single-mindedness.
In this fun read, marketing legend explains why good marketing is essential to good business, and uses many examples, both successful and disastrous, to illustrate his point. It's
This one's considered as an industry bible, go get the book by Al & Laura Ries: The 22 Immutable Laws of Branding.
Thanks to the smart folks over at Logo Orange.