Tuesday, October 30, 2007
How do you identify the members of your team that could sink it?
Thanks to Margaret Heffernan and Fast Company here's an expert's tips on some of the signs you should look for.
One of my favorite warning signs, which seems like a no-brianer but makes perfect sense, is also something one should seriously consider whether you're looking to work for or hiring an agency.
Inability to hire former employees: I hired a head of sales once with (apparently) a luminous reputation. But, as we staffed up, he never attracted any candidates from his old company. He’d worked in sales for twenty years -- hadn’t he mentored anyone who’d want to work with him again? Every good manager has alumni, eager to join the team again; if they don’t, smell a rat.
To me, it's really all about relationships. One of the things I'm most proud of is the fact that I'm still working on various projects with folks I've known and trusted for over twenty years.
Check out the whole article over at
Whenever I hear "That's great!" or "Very nice." whether in regard to a band, glass of wine, a movie, song, grilled cheese sandwich or a logo, my initial thought is this:
Compared to what?
In order to truly appreciate the result, value or execution of almost any endeavor, effort, task or product, one must have an understanding of it's origin and all things preceeding.
Think about it.
Let's say your only experience with coffee was from Denny's or random gas stations. (Poor you!) Then, by chance, someone with an elevated palet treats you to a Starbucks at the airport before your first plane ride.
Now we've got something to talk about!
ReBrand™ is a forum for case studies and programs focused on effective rebrands and showcases a nice Before and After addressing all of the above.
(Not the best example but hey, I'm still working on my first cup this morning - HEB's Taste of San Antonio spiked with some freshly ground dark Columbian beans.)
Along with the Center for Design & Business at Rhode Island School of Design and partners, they organized ReBrand 100®, the first and only global awards to recognize the world’s most effective rebrands: the repositioning, revitalizing, or redesign of existing brand assets to meet strategic goals.
Grab yourself a fresh cup of your favorite, get comfortable and check out the showcased rebrands from around the world at ReBrand™ - it'll jump start your crit skills!