Saturday, June 05, 2010

Rebranding BP

A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP is pursuing 'unconventional oil' - the Canadian tar sands and deepwater drilling, despite the massive environmental damage that's being caused by their business.

That's why GreenPeace wants you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands and deepwater drilling.

More Info: GreenPeace UK.

That's Right,