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Genius!
This luggage conveyor turned roulette wheel is the brainchild of Italian agency AdmCom for the Marco Polo airport installation promoting the Casinò di Venezia (Casino of Venice).
Wicked nice.
Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi / Sergio Lelli
Copywriters: Rebecca Rossi / Silva Fedrigo
That's Right,
HMK
Thanks to the smart folks at I Believe In Advertising.