Friday, September 15, 2006
A-Z Retail Tricks To Make You Shop
"If we went into shops only when we needed to buy something, and if once in there we bought only what we needed, the economy would collapse, boom." Paco Underhill, CEO Envirosell
Ever wandered into a shop looking to buy a few things on your list, only to find yourself coming out with twice as much? You may not be aware, but the reason for this is not sheer chance, or that you were just feeling frivolous. The retail industry spends hard time and money into creating all sorts of devious little means to make you shop that bit extra. Every penny you spend in their shop is not being spent at their rivals, and in the high stakes of today’s competitive market, every penny counts.
Below is an A-Z of retail tricks that we have compiled to empower you before you go out shopping, so that you can buy what you need and collapse our economy! More will be added as we root them out.
Aisle Order – Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the 'Boomerang Effect'. In order to maximise shopper and produce contact time, shops therefore place major items and brands in the middle of aisles ensuring that from any direction the customer has to walk the furthest to reach them.
Baby Powder – Some UK baby shops now add Baby Powder to the air conditioning to remind people of new-born’s and relax them.
Baskets – Shops will actively hand out baskets and trolleys to customers, as people then feel embarrassed taking a basket with one item to the counter, and it increases the chances of multiple purchases. You will often find baskets to the right just after the Transition Zone.
Canned Smell – Most Supermarkets bake their bread early in the morning, however to entice more custom some have resorted to pumping out the smell of fresh baking bread to add to the illusion that it is constantly baked through the day. Go into Niketown on Oxford Street and smell the deodorant like pong they pump into the air!
Curved Aisle Ends – A lot of supermarkets now curve the ends of their aisles, this is to ensure your eye never strays from the goods on display.
Check out the rest at Space Hijackers.