Tuesday, November 10, 2009

New York Public Library Logo Evolution

Marc Blaustein, art director for the library system, confirmed to the New York Times that the old logo, with white lines on a circular black background, “had a hard time maintaining its detail as it shrank.”

The strong lines on a vector format mean the new logo can be scaled to a range of sizes, especially prescient in the internet age, when as many people are likely to see the logo on a digital screen as they are in print.

That's Right,


Grande gracias to the smart folks at FlavorWire.