Tuesday, May 13, 2008

Living Color!

"Do you freak out if someone asks you to match print colors to Web colors? Or, maybe you just can’t decide whether the orange would work better with the blue or the green. Either way, many designers may not realize how easy it is to choose a palette for that new Web design. Additionally, many designers might be surprised to learn that they can stay on top of color trends with a few visits to fashion design Web sites.

"All those tips and more are listed below in this list of 101 color resources for Web designers. The categories are listed alphabetically as are all the links contained within each category. Although the sites are numbered, this does not mean that one site is better than others. Visit them all and bookmark the ones that will help you become the most color-savvy Web designer around."

Thanks to the brains, time and generosity of Jimmy Atkinson, we can all engulf and book mark the whole dang thang over at WHDB 101 Color Resources for Web Designers.

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Big Gracias to Jennifer Apple at PhotoshopSupport.com for the hook up and also to painter and photo enthusiast Tim McFarlane for the great floor shot of the Color Chart Exhibit at the MoMA.

From Selling to Creating Products

HMK Perpetually Dayzed Calendar Kit©

Agencies go from selling to creating products. Pouring money into development, some may even start brands.

As they try to diversify beyond the 30-second spot, agencies, in addition to getting digital, are vying to be the next place to source hot products.

Ownership is the watchword on Mad Ave, with agencies wanting stakes in everything from intellectual property to marketers themselves.

There are now many shops that take it one step further by creating products themselves out of thin air. These agencies are pouring more and more time and money into product development that has nothing to do with client brands. Some even sell entire lines of merchandise and create viable businesses such as stores and eateries.

Indie agency Mother is, well, the mother of adland's product-making set, hatching numerous kitschy projects including books, shopping bags, candies and comics. But there are soon to be more; several agencies have told Ad Age they're in talks to launch their own brands.

But while agencies are well-qualified -- after all, their lifeblood is coming up with ideas -- no shop has yet come up with a mass-market hit. And a lot of this stuff exists at the level of novelty -- a diversion and way for agency hands to try something new.

Check out the rest of Rupal Parekh's Ad Week piece: Agencies Go From Selling to Creating Products.

And for more info on my limited edition HMK Perpetually Dayzed Calendars pictured above, go Here.

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