Thursday, August 30, 2007
The National Football League is launching a makeover of its red, white and blue "NFL Shield" logo that adorns everything from player jerseys to fan T-shirts and hats.
The league is creating a leaner, meaner version of the iconic logo that will debut at the NFL draft in April, 2008. The revamped shield will be slightly taller and thinner, with a new football, fewer stars and darker colors, says Lisa Baird, the NFL's senior vice president of marketing. The redesign marks the first changes to the shield since 1980.
At the NFL's annual meeting this spring, commissioner Roger Goodell talked about the NFL Shield as the "envy of the sports world." The league has been careful to make an "evolutionary, not a radical change," says Baird.
Whhew. That's actually pretty sweet, Thank God! And exactly what it needed, an evolutionary update.
More over at USAToday.