Rube Goldberg, Device to Keep You From Forgetting To Mail Your Wife's Letter.Beacuse honsestly, the sooner we get past the bullshit the sooner we can get back to doing the real, important work.
"As you walk past cobbler shop, hook (A) strikes suspended boot (B), causing it to kick football (C) through goal posts (D). Football drops into basket (E) and string (F) tilts sprinkling can, (G) causing water to soak coat tails (H). As coat shrinks, cord (I) opens door (J) of cage, allowing bird (K) to walk out on perch (L) and grab worm (M) which is attached to string (N). This pulls down window shade (O) on which is written, 'YOU SAP, MAIL THAT LETTER.'"
This is My Process by Michael Bierut
For over twenty years, I've been writing proposals for projects. And almost every one of them has a passage somewhere that begins something like this: "This project will be divided in four phases: Orientation and Analysis, Conceptual Design, Design Development, and Implementation." All clients want this. Sometimes there are five phases, sometimes six. Sometimes they have different names. But it's always an attempt to answer a potential client's unavoidable question: can you describe the process you use to create a design solution that’s right for us?
The other day I was looking at a proposal for a project I finished a few months ago. The result, by my measure and by the client's, was successful. But guess what? The process I so reassuringly put forward at the outset had almost nothing to do with the way the project actually went. What would happen, I wonder, if I actually told the truth about what happens in a design process?
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That's Right!
HMK
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