Monday, February 02, 2009

Steelmark to Steelers

History & Origin of the Pittsburgh Steelers Logo

The six time Super Bowl Champion Pittsburgh Steelers have not always been the Steelers. Originally founded as the Pittsburgh Pirates by Arthur (Art) Joseph Rooney on July 8, 1933, the Steelers changed their name in 1940 in an attempt to generate some fan support and involvement. Fans were encouraged to send their suggestions to the team; several nominated the winning name Steelers to reflect the city's primary source of employment, winning season tickets for their suggestion.

The colors were originally chosen to promote the attributes for steel: yellow lightens your work; orange brightens your leisure; and blue widens your world. The logo's color concept was later amended to represent the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.

Check out the full article by Albrecht Powell: History & Origin of the Pittsburgh Steelers Logo.

And did you know that those three diamonds enclosed within the circle are technically know as hypocycloids - diamonds with inward-curving edges? Now you do!

Great game last night!

That's Right,

Gracias to the Michael Bierut over at Design Observer.