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Innovation & Creativity Rule

According to Advertising Age, in 2008 Marketers' ingenuity will continue to expand as the competitive marketplace challenges brands to devise ways to reach their audiences online and via other "out-of-the-box" avenues. Targeting consumers using unconventional methods in creative places will be the gold standard for outstanding creative. Marketers won't run away from traditional media -- but will leverage technology and new media to accentuate message delivery to consumers and customers. There is no turning back -- and creativity will rule.

Read the rest of Bob Liodice's insight: Trends to Watch in 2008

That's Right,

HMK