Wednesday, September 23, 2009

Deli Branding

This is really nice work from design studio Rethink Communications.

La Charcuterie is a Vancouver deli/restaurant hybrid known for serving up sandwiches filled with awesome deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis.

Rethink also printed meat stickers for the letterhead and envelopes made of butcher paper - the same paper they wrap their sandwiches in.

Smart stuff with an awesome execution - can't wait to visit this place and get my hands on both some samples of the new branding as well as a one of those sandwhiches!

That's Right,

Thanks to the fabulous Swiss Miss.