Tougher Than It Looks

Smart stuff for Smart Car from BBDO New York, more from the good folks over at I Believe In Advertising.

That's Right,

HMK

Open For Breakfast

This cracked me up. Created and concieved by Leo Burnett Chicago, this huge egg billboard for McDonald's opens up between 6am and 10.30am, the only time that eggs are on the menu at McDonalds.

That's Right,

HMK

Thanks to Ad Hunt.