Why. How. What.

All organizations and careers function on 3 levels. What you do, How you do it and Why you do it. The problem is, most don’t even know that Why exists. Money is not a WHY, it's a result.

"People don't buy what you do, they buy why you do it. The goal is to do business with people who believe what you believe."
Simon Sinek

That's Right,

HMK

Compared To What?

Whenever I hear "That's great!" or "Very nice." whether in regard to a band, glass of wine, a movie, song, grilled cheese sandwich or a logo, my initial thought is this:

Compared to what?

In order to truly appreciate the result, value or execution of almost any endeavor, effort, task or product, one must have an understanding of it's origin and all things preceeding.

Think about it.

Let's say your only experience with coffee was from Denny's or random gas stations. (Poor you!) Then, by chance, someone with an elevated palet treats you to a Starbucks at the airport before your first plane ride.

Now we've got something to talk about!

ReBrand™ is a forum for case studies and programs focused on effective rebrands and showcases a nice Before and After addressing all of the above.

(Not the best example but hey, I'm still working on my first cup this morning - HEB's Taste of San Antonio spiked with some freshly ground dark Columbian beans.)

Anyway...

Along with the Center for Design & Business at Rhode Island School of Design and partners, they organized ReBrand 100®, the first and only global awards to recognize the world’s most effective rebrands: the repositioning, revitalizing, or redesign of existing brand assets to meet strategic goals.

Grab yourself a fresh cup of your favorite, get comfortable and check out the showcased rebrands from around the world at ReBrand™ - it'll jump start your crit skills!

That's Right,

HMK