Tuesday, October 27, 2009

The Reluctant Modernist

You might recognize Erik Nitsche's clean, systematic, and ordered work from the visual identity he created for the General Dynamics Corporation, Orbachs, Bloomingdale’s, Decca Records, RCA Records, Filene’s, 20th Century Fox, The Museum of Modern Art, Container Corporation of America, the New York Transit Authority, Revlon, among others.

If you're not familiar with Nitsche's work, this is a nice place to start. Enjoy this very nice little collection of Decca record covers designed by one of my most favorite graphic designers, Swiss born Erik Nitsche, one of the last surviving Modern design pioneers.

Learn more about one of the worlds most prolific graphic desgners via Steven Heller's piece for Typotheque: Erik Nitsche: The Reluctant Modernist.

That's Right,


Thanks to ISO50 for the flickr hook-up!