Monday, April 21, 2008

Color & Meaning


Q: I'm working on a series of logos and labels for a Japanese micro brewery in Osaka catering to a niche of affluent water-skiing Hawaiian Monks. Are there any colors I should avoid that might have potential inherent negative cultural connotations?

A: That's an excellent question. I suggest you pay a visit to the smart folks over at Sibagraphics.

It's a great start anyway!

That's Right,

HMK

Marketing vs. Advertising vs. PR vs. Branding



A nicely simplified take on the relationships among marketing roles
from Marty Neumeier, author of the awesome book: Zag.




That's Right,

HMK