Monday, April 21, 2008
Color & Meaning
Q: I'm working on a series of logos and labels for a Japanese micro brewery in Osaka catering to a niche of affluent water-skiing Hawaiian Monks. Are there any colors I should avoid that might have potential inherent negative cultural connotations?
A: That's an excellent question. I suggest you pay a visit to the smart folks over at Sibagraphics.
It's a great start anyway!
That's Right,
HMK
Marketing vs. Advertising vs. PR vs. Branding
A nicely simplified take on the relationships among marketing roles
from Marty Neumeier, author of the awesome book: Zag.
That's Right,
HMK
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