Thursday, January 19, 2006

Peroni Me

Free beer while shopping -- it’s a new idea brewing in Atlanta.

While shoppers age 21-and-over browse $150 jeans at the stylish Bill Hallman Boutique in Virginia Highland, they can sip on a beer imported from Italy.

The lure might sound like exactly what’s expected from an upscale, designer clothing store. The wealth of foot traffic already flowing through the Virginia Highland neighborhood is providing great exposure for the store – as well as Peroni beer.

Anyone hoping to score a quick brew while browsing should know that the beer is kept behind the counter. A boutique clerk is needed to get a beer for a shopper.

Peroni spokesman Chad Wodskow said the beer company pays Bill Hallman for the space. Their idea is that if shoppers see the beer in a cool store, they’ll think the beer is cool.

“Atlanta is the launching pad of our national campaign,” Wodskow said. “New York is next, then San Francisco.”

Peroni is offering their beer free in 11 Atlanta stores, mostly located in Midtown and Buckhead. And, the stores don’t even need a liquor license. It’s actually legal to give beer away without one.

That's Right,



  1. Anonymous4:45 PM

    Is this your job? if it isn't do you have one and does your boss know you do this at work? I like it, keep it real.


    P.S. I bet you drink a lot of beer. Cool.

  2. Yeah, is this your job? You write really good. You a writer for real?

    Keep keeping it real, you're like my blog hero.


  3. Wedge - It's not really my job, but part of my job is paying attention to what's up and so, uh, I'm not sure how to answer the question regarding my job.

    As for being a writer for real... Not even close. But, I do believe that if I recorded some of my bullshit, and then edited the result into some soundbites with a few visual aids, it might appear that I do actually know what I'm talking about - most of the time, at least when I'm not lying.

    Thanks Wedge, and you know what?

    I'm, like, my blog hero too!

    Peace, HMK