Thursday, September 07, 2006

FAQ: The Original Energizer Bunny

The rabbit was so well known that in 1959 a New York reader was able to send Playboy a letter with the rabbit head as the only address. (And I thought Santa at the North Pole was easy....)

A shrewd marketing strategy had transformed the original bunny icon
from a dopey adolescent idea (rabbits, see, they like sex - lots of it)
to an immediately recognizable symbol of sophistication and style.

Hop on over to Design Boom for more.

That's Right!


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