Friday, October 20, 2006

A Craving For Cool

Big companies are outsourcing "cool" to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.

Read the Fast Company article here.

Other companies seek out the best talent, hire them outright with promises and golden carrots with hopes of capitalizing on their unique perspectives and innate talent.

Sadly, these companies end up forgetting the all reasons they initially hired the talent and end up trying to force the energetic and innovative square peg into the predictable and safe round hole .

Bottom-line for the duped: Stay true to yourself, live and learn, get it in writing and pay no attention to that stupid fish on the bumper.

That's Wrong,


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