Wednesday, December 13, 2006

James Bond: An Everlasting Brand

In 1962's Dr. No, a tuxedo-clad Sean Connery subdues assassins, foils the world domination plans of an evil genius, and seduces pretty women, all with an occasional bon mot thrown in. Forty-four years, 20 films and five leading men later, the James Bond film franchise continues to flourish by relying on that same basic formula -- and with good reason, film and marketing experts say.

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Thanks to Angus Loten at FastCompany

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