Discovery HD Theater, seizing on word-of-mouth and blog buzz around Sunrise Earth- an hour of panoramic sunrises shot in HD glory at exotic locations around the globe -- is looking for ways to offer marketing tie-ins to the show.
Though the program is 4 years old, it's now turning up everywhere from yoga classes to real-estate open houses as a plethora of HDTV owners turn into sun worshippers.
Read it all over at Ad Age.
That's Right,
HMK
I shot this sunrise on South Padre Island back in October of 2005, about the same time I thought of the exact same idea. Only my concept was always a live feed called Window to the World where you could sit at a cafe in Paris, enjoy the sunset at Eze or people watch on the Riverwalk in San Antonio.
Thanks to By Beth Snyder Bulik at Ad Age
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