So, What's The First Thing?

Not sure exactly what The Second Thing In The Morning is all about, but I'm really digging the type.

Oh, I get it - the Gulf News, first thing in the morning. I guess I should have had my coffee first...

Advertising Agency: Team Y&R, Dubai, UAE Typographer: Vikram Divecha.

That's Right,

HMK

Thanks to the kids at 2WENTY 4OUR.