Focused?

There are many small design firms out there that use phrases like this in their marketing: “We are focused on branding, print design, advertising, publicity, and interaction design.”

I, too, have fallen into this trap, but I have to stress that a list does not constitute focus. Now, there’s nothing wrong with being an interdisciplinary studio – they have advantages – but if you’re unhappy with how things are going it may be time to examine how focused your firm actually is.

Go read the rest of: Focused?

That's Right,

HMK

Thanks to the smart folks over at Ideas On Ideas.