Thursday, May 03, 2007


There are many small design firms out there that use phrases like this in their marketing: “We are focused on branding, print design, advertising, publicity, and interaction design.”

I, too, have fallen into this trap, but I have to stress that a list does not constitute focus. Now, there’s nothing wrong with being an interdisciplinary studio – they have advantages – but if you’re unhappy with how things are going it may be time to examine how focused your firm actually is.

Go read the rest of: Focused?

That's Right,


Thanks to the smart folks over at Ideas On Ideas.

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