Agency: Leo Burnett, Frankfurt
Executive Creative Director: Andreas Pauli
Creative Directors: Andreas Heinzel/Peter Steger
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Orthodontist Dr. Rathenow specializes in early diagnosis and correction of children’s defective jaws and teeth.
To promote this service, specially designed pacifiers were handed out to parents of small children. The pacifiers gave the parents a funny, but very remarkable impression of how their kids could look with uncorrected teeth.
The doctor’s business card was attached to the pacifiers. Headline business card (front): Take your kids for a check-up of their jaws and teeth before it’s too late.
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