Wednesday, January 09, 2008

Rebranding: Xerox

At a town hall meeting and live webcast on January 7th, CEO Anne Mulcahy and president Ursula Burns of Xerox unveiled it's radical changes to it's logo and branding to Xerox’s 57,000 global employees.

I like the lowercase logo but the ball is not working for me.

Developed with Interbrand, it looks like it's from the same bag of marbles as the .Mac, Sony Ericsson and new AT&T mark...

Get the full press release and more over at Xerox

That's Right,


Thanks again Freddy!


  1. Wolfgang8:52 AM

    Wow, Xerox merged with Xbox.

  2. Anonymous9:12 AM

    Love the Xbox comment - right on. The typography is nice but the Xbox sphere is unnecessary, IMO. I guess I'll miss the old logo for a while.