Keeping in line with the “Fun Side of Russia” campaign, a “propaganda” poster for Russian Bear Vodka was placed on the walls facing bathroom mirrors in pubs and clubs.
At first glance, the writing appears to be Cyrillic, but when looked at in the mirror, the reversed letters read: Real Men Don’t Drink and Drive.
Nice work.
Product: Russian Bear Vodka
Agency : Lowe Bull, Cape Town
That's Right,
HMK
Thanks to AdverBox.
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