The Million Dollar Homepage

The five stages of dealing with The Million Dollar Homepage

1. Denial: "What? This guy is selling advertising in a page which shows nothing but advertising? That can't be true."

2. Resentment: "You mean people -- TONS of people -- actually check out this site? That's ridiculous! It's a cluttered page full of everything that's wrong about internet advertising! And people are clicking on it! You people won't click on banners that go along with content but will click on a flea-sized picture of Che Guevara (upper-left corner)? What's wrong with you all?!"

3. Bargaining: "Maybe it's really a lesson in advertising, and that homepage is really a metaphor for the cluttered advertising landscape that we deal with every day. If I can bring it up in a conversation with a client maybe he'll understand that even the best-looking ad will probably be lost in clutter if all you can afford is a 10x10 pixel square."

4. Depression: "The now-famous guy behind the site is 21 years old and, as of today, has sold 62.4% of the page. Which means that he's probably made a good $600K in the last few months. What was I doing when I was 21 years old? Wait, I know -- getting myself into debt. And drinking."

5. Blogging: "I should write a post about this."

That's Genius,

HMK

Thanks to the kids at American Copywriter