Friday, December 29, 2006

The Crystal Ball: Ads 2007

As the New Year approaches, advertising executives are busy divining the future, compiling lists and predicting hot brands and consumer trends.

Not surprisingly, many agencies are focusing on how the digital world will continue nudging the offline world in new directions, and consumer-generated content is in the forefront of everyone’s mind.

But ad executives also say they think companies should pay attention to shoppers’ interest in knowing more about the products they buy and to their desire to turn their cellphones and BlackBerrys — gasp! — off sometimes.

That's Right,
Read The NYT Aricle


Thanks to Louise Story at the NYT

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