Saturday, February 28, 2009

Black Magic Vino

Very nice work from the smart folks down-under at M|A|S|H in Australia.

This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black AKA Stephen Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself.

A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalized roughness.

Makes me thirsty...

That's Right,


Gracias to Joachim Baan at Anothercompany.

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