Saturday, February 28, 2009
Black Magic Vino
Very nice work from the smart folks down-under at M|A|S|H in Australia.
This limited edition wine represents the best of the Small Gully range and a wine personally developed by the mysterious Mr. Black AKA Stephen Black. The concept was to produce a simple hand written, almost home made package, as if the wine maker had scratched the details of the wine into the bottle himself.
A beautiful imported glass bottle was chosen that Mash then had laser etched. The words actually cut into the surface of the glass giving a great tactile and very raw feel. Something that screen printing could not achieve. The result was a cross between contemporary luxury and personalized roughness.
Makes me thirsty...
Gracias to Joachim Baan at Anothercompany.