People who prefer Apple's Macintosh computers over PCs have long been considered to be on the artsy, hip end of the personality spectrum - and now a study proves that "Mac people" indeed are more liberal and open-minded than average folks.
According to Mindset Media, people who purchase Macs fall into what the branding company calls the "Openness 5" personality category-- which means they are more liberal, less modest and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people's "mindsets," and does research to that effect.
Read the rest of this cool article by Elizabeth Montalbano over at PC World.
That's Right,
HMK
Thanks to my bud Brett Calvert for the heads up.
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can't wait to share with the PC folks at my office!
ReplyDeletePlease note the following" "...more liberal, less modest and more assured of their own superiority than the population at large." This translates to voting for crypto socialists in the deluded belief others will pay, ready to strip at a moments notice and copulate like bunnies, and are effete, narcissitic snobs.
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